Why higher prices can be a double-edged sword for digital services
Paying a steeper price for a subscription service can trigger a familiar impulse: You want to get your money's worth. For companies selling AI tools, cloud computing and other digital services, that can complicate a basic pricing strategy.
This is a short extract from a report by Phys.org. The full text stays with the publisher — follow the link to read it there.
Read at source